Style
Our brand is enhanced when Fuller Center covenant partners follow some basic styles set forth by Fuller Center headquarters. We encourage you to do so. However, we do not believe in unnecessary bureaucracy, burdens and dictates from headquarters. Our focus is on getting homes built and repaired, and we want yours to be the same. This style guide is just that — a guide, not a gospel.
Chris Johnson,
Vice President of Communications
LOGOS
In 2025, we moved to a more modern version of our logo, abandoning the old horizontal logo that was not good for social media and other uses. We will provide you with a main blue logo and an alternate white version of your logo (for printing over dark/color backgrounds) with your identifying location at the bottom. The state abbreviation is added after the location name only if needed to distinguish from similarly named places in nearby states (i.e. “Harrison County, IN” because it borders Kentucky, which also has a Harrison County).
These will be provided in png format, while SVG, JPG and PDF versions are available upon request (cjohnson@fullercenter.org). Note: The trademark for the house design in the logo is held by The Fuller Center for Housing. We also provide a singular version of our Millard Fuller Legacy Build logo with the covenant partner location for our Legacy Build host sites.
We no longer provide versions of the old logo, nor do we participate in the creation of customized logos beyond these standard designs.
COLORS
Again, we are not sticklers for exact color matching. Our primary Fuller Center color is the “Main blue,” while the secondary color is the “Main brown.” The tans should be used only as backgrounds. The main blue and main brown can be used as color for text in certain situations, though most often it is good to stick to a black or white for text.
FONTS
It’s usually best to use simple fonts that are easiest to read. We often use versions of Georgia Pro for text and versions of Open Sans for headlines and such.
